PARTNERSHIP AgoraPlus and Traplace

“Agora’s core business is after-sales, they are the specialists” Koen van der Post Interview

PARTNERSHIP AgoraPlus and Traplace

Agora is proud to partner with Tradeplace since January 2019. Tradeplace has over 15 years of experience in providing a simple and fast way to exchange information between suppliers and retailers.  Koen van der Post, Operations Manager at Tradeplace, share with us some insight of this European collaboration in the After Sales Industry in a two part article.  


Koen Van der post

Could you describe your activities and your daily work at Tradeplace? 

At Tradeplace we provide e-business services to manufacturers and trade partners mainly in finished goods and product information. My job as the Operations Manager is to make sure that all business and operational aspects of the company are being covered. A big part of this is customer contact on the one hand with the trade partners, and on the other the manufacturers and software partners that are connected to our platform. Furthermore, we have several ‘central teams’ that are involved in the daily running of the company and I try to coordinate this the best I can together with my colleagues. We also have an operational core team at Tradeplace with colleagues located across Europe who work in a highly collaborative fashion with each other. Finally, our administrative office is in Amsterdam where we have colleagues taking care of admin and accounting which is part of my responsibility as well. At Tradeplace, as with all companies, the ‘team’ aspect is very important, even more so when you are dealing with colleagues that are located all over Europe.  


Could you describe your collaboration with Agora?  

From 2003 on, Tradeplace had successfully offered after-sales services to its customers in Europe. Since the after-sales business is a very specific service area, we reached an agreement with Agora in 2019 that they would provide our customers with after-sales services. There were several reasons for this decision, the major one being that Agora would in the long run provide a better, more specialized service to our customers as Agora’s core business is after-sales; they are the specialists. It takes a lot of investment and resources to run an after-sales service and where Tradeplace was offering finished goods, product information and after-sales services, having the after-sales services provided by a specialist company makes a lot of sense. Additionally, the set-up of our company structures is very similar which made the collaboration very easy from the beginning.  

Article Part II will be released in September…

Visit Tradeplace website

Learn more about the partnership

The French and repair

“The French and repair” Analysis of the ADEME study

The French and repair

The publication of the results of the repair survey* provides us with figures on the perception and practices of the French. The current trend, accentuated by the recent COVID-19 crisis, is confirmed: households are considering repair more. AGORA and the STARSAV network continue their awareness-raising mission by offering an analysis of the study data.

Repair costs less than buying: proof by the numbers

The number of French people who have a good image of the repair is increasing, going from 74% in 2014 to 81% in 2019. This perception is based on the will to work for ecology, save money and support local employment. In the event of a breakdown, 89% of respondents seek information on the repair. However, they are only 36% to repair or have repaired.

This difference can be explained by a restraint: the French continue to think that repair is more expensive than buying new products (53%). The ADEME, by quantifying the financial impact of the repair, allows us to quantify what we have been defending for a long time at AGORA. Repairing is often less expensive than buying for a wide range of household appliances. By extending the life of a washing machine by 5 years, a French household saves 29€ / year during the extension period, for a total saving of 145€.

The end of the speech on planned obsolescence in France?

The second obstacle for 51% of French people is programmed obsolescence. This message, conveyed by groups, which rely on individual cases to the detriment of the benefit of many, has lastingly weakened the repair sector in France. The numbers on repairs published in the study contradict this discourse that has been heard for too many years. While France has one of the lowest finished product prices in Europe, one of the highest labor costs, we are the only ones to have created a programmed obsolescence offense. The atmosphere of suspicion linked to these messages fuels a vicious cycle of purchasing products at low cost and unlikely to be repairable following an often repairable breakdown. We notice a decrease of 15% compared to 2014 in broken down devices,only 13% of those surveyed declared a breakdown in the last 2 years.

Encouraging the new repair reflex

The financial and ecological impact is demonstrated in the study. It is therefore often better to repair rather than buy, especially if the device is relatively expensive and relatively young. Indeed, the energy gains are no longer large enough to justify new and frequent purchases. It is therefore up to us to change consumption habits on the eve of the economic crisis.

Repairing not only saves, but also boosts local employment in SMEs which help stabilize the economic fabric of the regions. AGORA and STARSAV will continue to spread this positive message for our common future and will make available in the coming weeks tools that will help consumers in their choices.

*Link to the publication: